4 steps on how to win recommendations in the AI era
For 20 years, the goal of SEO was simple: Rank in the top 3 blue links. But the game has changed. Today, users aren't just searching; they are asking. And platforms like ChatGPT, Gemini, and Perplexity aren't just listing links; they are synthesizing answers.
February 2, 2026 • 4 min read • Blog post












