About

The AI search coworker built to do the work.

Nimt lives in Slack and helps your brand get recommended by ChatGPT, Claude, Gemini, and Google AI.

About Nimt

Summary

Nimt is an AI search coworker that lives in Slack. It tracks how AI models like ChatGPT, Claude, and Gemini recommend your brand, then does the work to improve it: content, citations, outreach, and page fixes.

Nimt was founded in Sweden by a team from the agency and SaaS world who saw that being recommended by AI would become every company's most important job, and that measuring it wasn't enough.

Someone had to do the work. So they built a coworker that does.

Why Nimt exists

Soon, people won't scroll through a list of links. They'll ask, and their AI will answer. Which product to buy, which vendor to trust, which brand is worth their time. The companies that get named will grow. The ones that don't will quietly disappear from the conversation, without ever knowing why.

We started Nimt because we could see that shift coming, and because we'd lived the problem it creates. The first wave of AI search tools all did the same thing. They measured. They showed you how invisible you were, then left the hard part to you. That's a dashboard, not a solution.

What Nimt does

Nimt is the person you'd otherwise have to hire. It tracks how AI models talk about your brand, builds your dashboard, and does the work to make you win: writing content, earning citations, fixing pages, running outreach. It lives in your Slack, so it works where your team already works. You don't manage it. You delegate to it, the way you would a colleague, and you can hand it recurring jobs it runs on its own.

Nimt is built in Sweden.

A country known for both its creative industry and its software companies.

Add Nimt to Slack

Who's behind Nimt

Nimt was founded by three people who have spent their careers making brands visible and building software to do it.

Manuel Lemholt Berger

CEO and co-founder

Serial founder and former agency founder.

Martin Bergström

CCO and co-founder

Former agency founder.

Oliver Ekberg

CTO and co-founder

Previously a team lead at leading SaaS companies.

Between us, we've built the agencies that win visibility for brands and the software that scales it. We know how hard it is to hire someone who can move the needle in a field as new as AI search, because that person barely exists yet. So we built one.

About FAQ

Answers to the questions teams ask about why Nimt exists, who built it, and why AI search matters.

Because being recommended by AI is becoming every company's most important job, and winning it is hard. Most tools measure the problem. We built the coworker that solves it.

A team that has built and run marketing agencies, and spent careers in marketing and tech, watching how brands get found, chosen, and trusted. We know how hard it is to hire someone who can move the needle, especially in a field as new as AI search.

People won't scroll through results or click on blue links. AI chooses for them. Which product to buy, which vendor to trust. Being the brand that gets chosen will separate the companies that grow from the ones that disappear.

In southern parts of Sweden. Reach out if you want to join the team: jobs@nimt.ai.

Yes, and then some. We think optimizing for AI models and agents will be a thousand times more important than SEO ever was. Agents will make decisions on behalf of consumers and businesses. They'll be the ones visiting your pages, reading your content, and deciding what to recommend and actually buy. In a world where the audience is mostly AI, comparing SEO to optimizing for AI models and agents isn't even the right frame. The single most important business goal for every company will be to be chosen by AI models and agents. Nimt exists to make winning that world something any team can do.