Last updated June 15, 2026
Brand Radar is an AI visibility module inside an SEO suite, priced per platform. Nimt is the AI search coworker that tracks every model and does the work, right inside your Slack.
Nimt is an AI search coworker that lives in your Slack. It tracks how AI models recommend your brand, builds your dashboard, then does the work to make you win: content, citations, outreach, and page fixes. Talk to it like a colleague. Hand it recurring jobs and it runs them on its own.
Best when
Choose Nimt when AI search deserves its own coworker, not a tab in your SEO tool.
From €79/mo · All 8 models on every plan · Lives in Slack
Brand Radar is Ahrefs' AI visibility feature. It researches brands across a large dataset of Google-derived prompts, and lets you track your own prompts for a price that climbs with every platform you add.
Best when
Choose Brand Radar when you're an Ahrefs user who wants an AI visibility readout next to your SEO work.
From $199/mo per platform, plus prompt packages · AI module in an SEO suite
The short version
Brand Radar and Nimt solve different problems.
Brand Radar is one feature inside Ahrefs, built to give SEO teams a read on AI visibility. Its headline dataset is derived from Google search prompts, and tracking your own prompts costs $199 per platform plus a prompt package on top, so every model you add raises the bill.
Nimt is built for AI search from the ground up. It includes all 8 models, builds you a full dashboard, tracks the prompts you care about daily, and does the work to win them: content, citations, outreach, and page fixes, all from your Slack.
One is an AI readout priced by the platform. The other is a coworker that does the job.
NimtWhere Ahrefs Brand Radar is strong
Brand Radar's real strength is that it's part of Ahrefs.
If your team already uses Ahrefs for SEO every day, AI visibility tracking sitting in the same platform has obvious appeal. One login, one bill, one tool. For teams who want a high-level AI search read without learning a separate product, and who don't mind tracking a smaller prompt set on a single AI platform at a time, Brand Radar is convenient.
That's the case for it. Anything beyond convenience, deeper tracking, more models, daily custom data at scale, or actually getting the work done, isn't where Brand Radar competes.
Brand Radar is one module inside an SEO platform. Handy if you live in Ahrefs already, but AI search isn't what it was built for. Nimt is built for AI search and nothing else, which is why it goes deeper and does more.
This is the big one. On Brand Radar, each AI platform is priced separately, from $199/mo, and tracking your own prompts starts at $50/mo for 80 prompts on a single platform. So the floor to track your prompts on one model is about $249/mo, and every model you add costs more. Nimt includes all 8 models on every plan from €79, with 72 prompts across 3 of them out of the box.
Brand Radar tells you where you stand and stops there. Nimt turns that into action, producing the content, the outreach, the page fixes, and the schema that actually move you up. Finished work, not a readout.
Nimt isn't only the work. It builds a full AI search dashboard, visibility, share of voice, ranking, sentiment, and citations, refreshed daily. You get everything Brand Radar shows you, plus the coworker that acts on it.
Brand Radar is a section buried inside the Ahrefs platform. Nimt works from your Slack, so AI search stops being a tab you forget to open and becomes a colleague you talk to. Anyone on the team can use it.
Ask Nimt to audit your pages every week or refresh content every month, and it owns that job from then on, delivering finished work in Slack on schedule, with no reminders.
You're a committed Ahrefs user who wants an AI visibility readout beside your SEO reports, tracking on a single platform is enough, and price isn't a concern.
AI search matters enough to do properly. If you want every model included instead of paying per platform, a dashboard kept current daily, prompts tracked without a $449 tier, and a coworker that does the work in your Slack.
Direct answers for buyers comparing AI search platforms.
Put a real coworker on it. Add Nimt to Slack today.
5,000 free credits to start.
